Xcel Brands宣布与J.queen及Christie Brinkley旗下品牌Tower Hill达成授权协议 并推出家居装饰系列

美股速递
Jul 14

Xcel Brands, Inc(股票代码:XELB)宣布,已与J.queen及由名模克里斯蒂·布林克利(Christie Brinkley)创立的品牌Tower Hill达成一项授权协议,并正式推出联名家居装饰系列。

此次合作标志着Xcel Brands将其品牌授权业务拓展至家居装饰领域,通过与J.queen和Tower Hill的合作,共同开发、营销和分销一系列家居产品。该系列预计将融合J.queen在奢华家居纺织品方面的专长与Tower Hill所代表的经典美式生活方式美学。

这一授权协议的签署及新系列的发布,是Xcel Brands持续扩大其品牌组合和授权版图战略的一部分,旨在通过多元化的产品类别为消费者带来新的品牌体验,并探索新的增长机会。

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