据“京东黑板报”,4月11日,京东宣布将推出2000亿出口转内销扶持计划。未来一年内,京东将大规模采购不低于2000亿出口转内销商品,帮助外贸企业快速开拓国内市场。很多“出海”多年的外贸企业都具备优秀的生产能力,产品品质过硬,但在出口转内销的过程中,存在不熟悉国内市场、缺乏运营经验等挑战。为此,京东将在商务部及各级政府部门指导下,对扶持外贸企业做好规划布局,在各地开展多种形式的招商对接。依托自营模式和供应链能力,京东将安排专业采销队伍驻点办公,直接采购外贸企业的优质产品,并开设外贸优品专区,通过流量倾斜、全渠道营销支持,加快打开销路,防止低价内卷。针对入驻京东的外贸商家,京东也将提供密集培训,加大补贴及各类资源支持,帮助商家快速拓展国内市场。通过上述扶持计划,京东表示还将为消费者带来更多“又好又便宜”的外贸商品,助力国内消费的扩容升级。
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