宝洁首席财务官Andre Schulten在CNBC节目中表示，消费者仍具韧性。他指出：“我们看到旗下品类持续以2%至3%的幅度增长，但消费者群体内部正出现分化。”高收入消费者继续支出，购买更大包装规格，并在多种零售渠道中购物。Schulten称：“他们喜欢在美容、健康和医疗保健方面犒赏自己。他们在消费升级，一瓶30美元的洗发水对他们来说触手可及。”而另一方面，低收入消费者则过着月光族的生活。Schulten表示，这些消费者仍希望使用汰渍洗衣液和帮宝适纸尿裤等高端品牌，这意味着宝洁需要提供可负担的价格点和促销活动。宝洁股价上涨5.3%。
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