3月27日,周黑鸭发布2024年度业绩公告。公告显示,公司总营收为人民币24.51亿元,净利润为人民币9820.4万元。
过去一年,周黑鸭积极发力会员和私域运营,依托数智化手段,精细化运营,报告期内,周黑鸭活跃会员数超550万,会员经济大幅跃升。
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