金吾财讯 | 中信证券研究判断白酒行业底部已至，头部酒企加速出清、库存去化、量价触底、供给主动收缩、渠道生态改善、市场预期低位等底部特征已逐步显现。今年以来，宏观层面积极信号正在从多个维度逐步积累。白酒行业整体动销同比降幅已有一定程度收窄，若未来需求逐步企稳，考虑到2025年的基数效应，该机构预计2026Q2开始白酒公司业绩表现有望出现一定程度改善。虽然内需复苏的时间和节奏难以预测，但长期向好趋势明确，考虑到目前白酒行业底部已至，且头部白酒公司通过提高分红率、回购、增持等不断提升股东回报，提供较好的投资安全边际支撑。机构续对头部名酒企业的配置建议。啤酒方面，机构判断2026年啤酒行业将处于温和复苏的趋势。展望2026年全年，该机构预计随着旺季来临啤酒板块将有一定程度的催化，酒企将保持备货节奏，持续推进产品结构优化，行业量价或将企稳并温和复苏。
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