金吾财讯 | 华泰证券表示，当前国内零售行业进入高效率变革加速期，凭借规模效应带来的成本优势以及标准化的运营能力，新兴的线下业态（如会员制商超、调改商超、零食量贩、新鲜零食等）正实现市场份额的稳步提升，并逐步对传统个体商户形成替代与挤压。在本轮渠道变革中，大众品各品类因产品标准化程度、产品加价率、白牌替代性与渠道集中度的差异而受到分层冲击——休闲零食与烘焙受冲击明显，新渠道以白牌货盘直接挤压品牌溢价；乳制品与速冻食品内部分化明显，基础款受冲击但功能性品类缓冲整体影响；软饮料与调味品则凭借深度分销、高频刚需与强品牌心智构筑较强的防御壁垒。面对渠道格局重塑，品牌企业应基于自身品类特性选择主动拥抱或相机抉择。综合考虑之下，该机构认为调味品与软饮料行业受新渠道的冲击相对较小，该机构看好调味品与软饮料龙头的中长期壁垒稳固。此外，在受新渠道冲击相对明显的品类中，该机构认可“渠道变迁中具备稀缺供给能力”的范式。风险提示：宏观经济增长不达预期；竞争加剧；食品安全问题；本研报涉及的未上市或未覆盖个股内容，均系对其客观信息的整理，并不代表团队对该公司、该股票的推荐或覆盖。
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