金吾财讯 | 华泰证券认为，中国传统酒业正从依赖宏观红利和场景惯性的“放量增长”，转向通过品牌壁垒、品质分层、渠道秩序、场景运营和终端触达实现的“价值重构”。黄酒方面，近年来行业格局显著优化，出清进入尾声，龙头利润释放潜力较大。白酒方面，建议优选品牌壁垒深厚、价格共识稳固、渠道质量领先且具备穿越周期能力的龙头酒企，以及具备清香品类势能和全国化扩张能力的酒企。
金吾财讯 | 华泰证券认为，中国传统酒业正从依赖宏观红利和场景惯性的“放量增长”，转向通过品牌壁垒、品质分层、渠道秩序、场景运营和终端触达实现的“价值重构”。黄酒方面，近年来行业格局显著优化，出清进入尾声，龙头利润释放潜力较大。白酒方面，建议优选品牌壁垒深厚、价格共识稳固、渠道质量领先且具备穿越周期能力的龙头酒企，以及具备清香品类势能和全国化扩张能力的酒企。
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