金吾财讯 | 中国银河证券表示，今年茅台多次提价，高端白酒消费见底信号。近年来，高端白酒批价持续下跌，茅台酒价是消费市场风向标之一。2026年以来，茅台连续上调i茅台平台零售价格，具有风向标意义。i茅台平台零售价格低于公共电商平台，已成为公司快速放量、抢占C端需求的抓手。2026年i茅台平台销售放量以来，公共平台仍能保持相对溢价，表明渠道已无过多茅台库存。3月以来，i茅台平台连续提价，3月31日上调贵州茅台酒（2026）零售价格，并于5月16日上调15年陈、精品、生肖珍享版、公斤装等非标产品零售价。自7月18日零时起将飞天53%vol 500ml贵州茅台酒（2026）i茅台平台零售价由1539元/瓶上调至1639元/瓶，销售合同价由1269元/瓶上调至1369元/瓶，每瓶上调100元。连续的提价表明，茅台当前销售压力已不大。
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