布鲁可(00325)盘中拉升14.55% 机构料其在出海渠道覆盖、品牌认知、玩法延展上仍有很大空间

金吾财讯
Jul 29

金吾财讯 | 布鲁可(00325)盘中拉升14.55%,最新报53.70港元,成交额6061.49万港元。消息面上,中信建投近日研究称,布鲁可2026年重点发力出海和积木小车等新品类。相比美泰(风火轮)、多美(多美卡)合金小车玩具在美国拥有完善产品矩阵、成熟IP体系、广泛渠道覆盖和深厚品牌积淀,布鲁可进入美国较晚,但已凭借高性价比的变形金刚、漫威IP拼搭角色玩具在青少年及成人玩家中率先突破。在载具类玩具上,公司卡位“平价积木小车”空白市场,主打经典美系IP,目前已进入沃尔玛、亚马逊、塔吉特等主流渠道,未来在渠道覆盖、品牌认知、玩法延展上仍有很大空间。

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