得益于强劲的广告需求,奥姆尼康季度营收超出预期

路透中文
Jul 29
得益于强劲的广告需求,奥姆<a href="https://laohu8.com/S/NINOY">尼康</a>季度营收超出预期

路透7月28日 - 奥姆尼康集团(Omnicom) OMC.N 周二公布的第二季度营收超出华尔街预期,这主要得益于其广告、数字营销和品牌服务需求的 强劲表现

奥姆尼康对Interpublic (link) 的收购使其跻身全球最大广告集团之列,这使其在争取规模更大、整合度更高的客户业务方面占据优势。

具体情况如下:

  • 伦敦证券交易所集团(LSEG)汇编的数据,拥有BBDO、TBWA和DDB等主要广告及营销品牌的奥姆尼康,第二季度营收达65.6亿美元,高于分析师平均预期的64.9亿美元。

  • 经调整后,奥姆尼康每股收益为2.65美元,高于市场预期的2.58美元。

  • 首席执行官约翰·雷恩(John Wren)表示,公司正专注于代理式营销,并扩大与客户的合作伙伴关系。

  • 奥姆尼康公布财报之际,各大广告集团正面临来自谷歌Meta和TikTok等科技巨头平台的日益激烈竞争,这些平台正越来越多地直接向营销人员提供其自主研发的先进广告制作工具。

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