【中国市场“磁力” 跃升 外资消费龙头在华业务回暖】近期，可口可乐、欧莱雅、宝洁等外资消费龙头企业相继发布2026年第二季度或上半年财报。中国市场普遍成为增长引擎，多家跨国企业在华业绩迎来拐点。记者采访获悉，此轮复苏是消费趋势变化、政策红利释放与企业自身战略调整等多重因素共振的结果。面对中国消费者日趋理性、多元的需求，消费细分赛道的各大龙头正加速优化品牌矩阵与渠道布局，并展现出持续深耕中国市场的信心。
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