8月19日，华润啤酒发布2026年中期业绩，综合营业额为人民币242.4亿元，同比增长1.2%。

　　在同日举行的业绩说明会上，谈及白酒业务，华润管理层明确其战略定位与目标：“努力打造成第二增长曲线，创造新思路新打法，促业务走向健康发展之路。”

　　在基本盘优势上，华润啤酒将聚焦根据地和核心重点市场，聚焦单店产出提升，打造样板，以点带面；

　　在产品梯队协同上，华润啤酒将构建全梯队产品矩阵，金沙摘要珍品稳住基本盘，推出喜庆版、摘要精品和光瓶酒；景芝景阳春和景芝白干稳固基础，真年份和一品景芝系列重点突破；

　　在突破新渠道上，华润啤酒将发力电商直营和即时零售，定制与润系和企业大客户直销，挖掘全渠道增量潜力；

　　在精细运营提效上，华润啤酒将严格管控费用，优化库存周转效率，通过精细化运营提升资产效率，保障业务盈利水平。

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