彪马挖耐克高管,斯凯奇从彪马要人运动户外品牌为何密集换将?

每日经济新闻
Sep 18

运动户外圈,最近在忙着“换人”。  9月,彪马Puma宣布从Nike挖来Steve Cecchini,担任体育营销高级副总裁,负责运动员、俱乐部、协会等全球体育营销资产。而在此之前,彪马的北美总裁Tara McRae去了斯凯奇任职。  不仅仅是彪马,今年下半年,运动户外行业的高管席位正在出现一轮密集调整。  lululemon迎来在耐克工作超过25年的Heidi ONeill,她出任...

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