内存涨价压制需求,全球 PC 三季度出货量大幅下滑

链捕手
Oct 23

ChainCatcher 消息,市场研究机构 Counterpoint Research 数据显示,2026 年第三季度主要个人电脑厂商销量均出现两位数下滑,惠普下降 31%,戴尔下降 25%,联想下降 23%,苹果下降 11%。该机构预计,第四季度个人电脑出货量将再降 27%,商业需求好于消费需求,但不足以抵消整体萎缩。

出货量方面,联想为 1500 万台,市占率 26.3%;惠普为 1030 万台;戴尔为 760 万台;苹果为 560 万台,份额 9.8%,高于去年同期的 8.7%,MacBook Neo 缓解了下滑。华硕出货量降幅为 7%。

Counterpoint 分析师 Minsoo Kang 表示,内存与组件成本推高系统价格,消费者推迟换机。David Naranjo 称,行业进入结构调整,零部件成本、系统价格和更长换代周期正在重塑市场。报告还称,DRAM 与 NAND 涨幅或在 2027 年上半年放缓,并引美光称芯片短缺或持续到 2028 年。

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