苹果CEO:不会为了做AI而做产品

智通财经
5 hours ago
【苹果CEO:不会为了做AI而做产品】苹果CEO约翰·特努斯近日接受采访时,为苹果当前在人工智能领域的布局进行辩护。过去几年,外界常认为苹果在AI赛道落后,尤其是苹果推迟推出更强版本的Siri,该功能直到今年夏天才正式上线。特努斯是苹果资深高管,9月初正式出任CEO。他承认“每个人都有自己的看法”,但坚称:“我对我们现在所处的阶段很满意。”特努斯补充,苹果一定会在新产品中运用人工智能,但他表示:“我们不想为了做AI而推出AI。如果我们做得好,用户不会去思考这个功能到底是AI实现的,还是传统软件实现的。重点在于,我们是否打造出用户真正喜爱的产品。”当被问及AI是否会对苹果及其生态带来颠覆性改变,比如智能体可能让应用程序变得不再必要时,特努斯回应:“我想那或许会让生活变得十分便捷,但产品打造是一件极具人文色彩、充满个人创意的事,也是我们热爱的事业。”

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