Tiger Brokers

研报掘金｜中金：下调布鲁可目标价至80港元，维持“跑赢行业”评级

格隆汇
Nov 05
中金发表研报指，布鲁可已进入海外业务增长提速期，基于产品力与玩法创造力，看好短期海外市场及积木车产品销售放量的增长趋势。受惠于网点拓展与单产提升，今年上半年海外收入占比已超两成；成人向产品占比由2024年的11%提升至今年上半年的25%；积木车今年上半年收入占比达10.4%。布鲁可业务出海及产品品类价格延展带来新增长点，并有助降低单一市场与品类波动对业绩的影响。短期内，海外渠道与品牌建设仍处于投入期，积木车等新品毛利率仍在爬坡，利润率阶段性承压。 该行指出，布鲁可通过大众定价，与乐高、万代、孩之宝等形成错位竞争，维持今明两年收入达到37.96亿及45.76亿元的预测，即同比增长30.3%及20.6%；综合考虑海外市场建设期投入、新品爬坡期低毛利等，将经调整净利润预测分别下调9.1%，至7.9亿及9.8亿元，维持“跑赢行业”评级，目标价下调11%至80港元。

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