金吾财讯 | 中信证券研究指，美妆板块在需求疲弱、线上运营成本上升、竞争持续高压的环境下，当前普遍面临收入和净利率两个维度的压力。各上市美妆公司的品牌/产品/渠道/公司治理等方面的差异决定了各自所处阶段的不同，当前快速成长期公司稀缺，低谷修复期公司增多。展望未来，头部企业主品牌有望陆续恢复增长，并通过多品牌、多品类、多领域、集团化等举措建立第二成长曲线，奠定下一阶段增长基础。风险提示：居民购买力或不达预期；流量和营销费用激增侵蚀净利率；美妆存量整合，竞争失序侵蚀业绩；医美对美妆产生结构性冲击；各公司布局多品牌、多品类导致管理难度加大，进而冲击业绩；政策监管超预期；重大舆情等黑天鹅事件等。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.