从双11看消费新趋势

证券日报
2 hours ago

■孟珂  各大平台的双11购物狂欢节已全部收官,与往年相比,电商大促的竞争范式正在发生转变。  从“卷价格”到“拼价值”。今年双11是《互联网平台价格行为规则》实施后的首个双11,根据该规则,平台经营者、平台内经营者应当对销售的商品或者提供的服务实行明码标价,真实标明折价、减价基准。从今年双11来看,不少平台取消复杂的预售锁单机制,主推单品直降、现货开卖,同时,优惠时间拉长,订单向整个促销周期分散...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10