京东（JD）在微信生态里测试“京东（JD）追剧福利社”的消息在11月10日前后传出。产品形态与主流短剧应用接近，核心玩法被概括为“看剧领福利、剧中同款直接买，京东（JD）发货”。记者实测时，相关功能仍在完善，暂未发现对应的电商跳转入口。截至发稿，京东（JD）方面未作回应。一个尚未跑通闭环的测试产品，把问题暴露得很直接：京东（JD）把付费环节砍掉，短剧本身不赚钱，回收端只能落在电商交易转化上。播放量...
Source Link京东（JD）在微信生态里测试“京东（JD）追剧福利社”的消息在11月10日前后传出。产品形态与主流短剧应用接近，核心玩法被概括为“看剧领福利、剧中同款直接买，京东（JD）发货”。记者实测时，相关功能仍在完善，暂未发现对应的电商跳转入口。截至发稿，京东（JD）方面未作回应。一个尚未跑通闭环的测试产品，把问题暴露得很直接：京东（JD）把付费环节砍掉，短剧本身不赚钱，回收端只能落在电商交易转化上。播放量...
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