港股詳情

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嗶哩嗶哩-W

195.000

-4.200-2.11%

成交量：219.00萬

成交額：4.25億

市值：828.82億

市盈率：61.86

高：197.300

開：195.600

低：192.200

收：199.200

52周最高：285.600

52周最低：127.500

股本：4.25億

香港流通股本：3.45億

量比：0.73

換手率：0.63%

股息：- -

股息率：- -

每股收益(LYR):3.152

淨資產收益率：8.03%

總資產收益率：1.90%

市淨率：4.63

市盈率(LYR):61.86

市銷率: 2.37

資料載入中...

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7年鉅虧254億後，「小破站」終於盈利了

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观点新媒体

B站首次全年盈利！廣告立功，遊戲承壓……

国际金融报

B站全年盈利了，但叔叔的新課題才剛開始

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中長內容價值迴歸，B站迎來新周期起點

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B站2025年扭虧為盈：廣告立功「閃購大戰」帶來增量

中国经营报

季度業績前瞻 | 嗶哩嗶哩-W：預測一季度營業收入74.80億元，按年變動6.8%

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嗶哩】廣告業務表現亮眼，推進AI戰略投入——25Q4業績點評（付天姿/楊朋沛）","url":"https://stock-news.laohu8.com/highlight/detail?id=2617667666","media":"光大证券研究","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617667666?lang=zh_tw&edition=fundamental","pubTime":"2026-03-08 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AI投入將加大","url":"https://stock-news.laohu8.com/highlight/detail?id=2617066407","media":"申万宏源研究","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617066407?lang=zh_tw&edition=fundamental","pubTime":"2026-03-08 00:00","pubTimestamp":1772899200,"startTime":"0","endTime":"0","summary":"根据公司财报，增值服务收入25Q4 同比增长6%，25 年全年同比增长8%。AI 加大投入，短期费用增加但利于社区和商业化发展。公司26 年将加大AI 投入，包括算力资源、AI 人才等。公司业务盈利能力提升但由于AI 投入，我们小幅下调26-27 年调整后归母净利润预测为30.04/40.32 亿元，增加28 年预测为50.21亿元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308170604a6aeba90&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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22:38","pubTimestamp":1772894329,"startTime":"0","endTime":"0","summary":"从这个角度来看，B站2025年的年报，显得特别一些。2025年，B站的收入同比增长13%、日活用户同比增长8%、调整后净利润扭亏为盈达到了25.9亿元，利润率为8.5%。但与此同时，B站的三费基本保持同比稳定，既没有降本换利润，也没有烧钱换用户。但B站的社区性，赋予了这门生意一定的差异化。财报披露，B站广告在数码家电、家居家装等优势行业中的领先地位进一步加固。游戏业务也是B站盈利的关键，这部分业务在2025年同比增长14%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260307224020a6ad52b1&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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22:22","pubTimestamp":1772893338,"startTime":"0","endTime":"0","summary":"最终，B站在2025年录得归母净利润11.94亿元，同比扭亏为盈。放眼2025年全年，B站实现营收303.48亿元，同比增加13%；录得归母净利润11.94亿元，同比扭亏为盈；经调整净利润近26亿元。7年亏损254亿，B站为何难盈利？此后直到2024年，B站始终未能摆脱亏损的阴影。两年后，B站的这一承诺被打破。2025年，公司营收突破300亿元大关，但营业成本较2022年仅增加不到7%至192.34亿元，显示出B站在规模扩张的同时实现了成本的有效管控。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2026030722313295449001&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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10:55","pubTimestamp":1772852109,"startTime":"0","endTime":"0","summary":"小破站，真站起来了。如今短视频当道，B 站本该是四面楚歌，可能还得割席让位。所以，B 站围绕社区的顺势而为，到底都干了些啥呢？毫无疑问，B 站已成为全球游戏厂商最关键的宣发要地之一。去年一年，于谦于老爷子在 B 站做起了播客、鲁豫推出了漫谈、罗永浩则把一堆大咖拉到他的十字路口。在我们被短视频包围的时代下，很多人也许会急着加入，但 B 站却逆势而为，把长视频继续拉长，反而还取得了让人惊喜的成果。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8rIRVXd0sac","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["BK4563","BK4585","BILI","BK4548","BK1575","LU2097828805.USD","BK4503","BK1608","BK4577","LU2097828474.EUR","BK4505","BK1618","BK4510","BK1588","BK1095","SG9999001093.SGD","09626","SG9999003461.SGD","LU2097828631.EUR","BK1615","BK4531","BK4504","LU2097828557.USD","BK4588","BK4513","BK4509","IE0034224299.USD","BK4077","BK4085","SG9999001051.SGD","LU2097828714.EUR","BK4526","BK1104","BK4566","SG9999001069.SGD","SG9999006597.SGD","BK4554","BK1587"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617659091","title":"B站為恰飯拼了","url":"https://stock-news.laohu8.com/highlight/detail?id=2617659091","media":"虎嗅网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617659091?lang=zh_tw&edition=fundamental","pubTime":"2026-03-07 06:55","pubTimestamp":1772837700,"startTime":"0","endTime":"0","summary":"出品｜虎嗅黄青春频道作者｜商业消费主笔 黄青春题图｜视觉中国B 站首次实现全年盈利，“小破站”的钱袋子终于鼓起来了。3 月 5 日，B 站发布 2025 年第四季度及全年未经审计财务报告。截至 2025 年第四季度末，B 站大会员规模达 2535 万人，同比增长 12%；其中，约 80% 为年度订阅或自动续费用户，足以证明平台会员的高粘性。财报提及，B 站正通过拓展更多消费场景来不断丰富广告库存，这意味着广告在平台内的出现频率、展现形式正在持续增加。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8rGylRrz6cJ","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["IE0034224299.USD","BK4588","BK4577","BK1095","BK1575","LU2097828714.EUR","BK4531","BK4554","SG9999001069.SGD","BK4504","SG9999003461.SGD","BK4505","BK4503","BK4510","BK4509","LU2097828557.USD","BK4548","BILI","BK4566","SG9999006597.SGD","BK4077","BK4563","SG9999001051.SGD","SG9999001093.SGD","BK1104","BK4526","BK1608","LU2097828805.USD","BK4585","BK1618","BK1615","09626","BK1588","BK4085","LU2097828474.EUR","BK1587","LU2097828631.EUR","BK4513"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617451635","title":"內容創作者拿什麼跟AI鬥","url":"https://stock-news.laohu8.com/highlight/detail?id=2617451635","media":"花儿街参考","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617451635?lang=zh_tw&edition=fundamental","pubTime":"2026-03-06 21:57","pubTimestamp":1772805452,"startTime":"0","endTime":"0","summary":"提到AI做内容，围观群众嘴上都表示太牛掰了，未来肯定是AI的。截至目前，这场创作力大比拼，AI技术的胜利，一直发生在那些浅表化、简单化的内容领域，比如搞笑，比如解说。身处混战，如果一个创作者仅仅只能做到，把网络资料整理成文再配音，那肯定没办法跟AI斗。这是专业内容人的优势，也是AI技术目前难以取代的地方。有内容定力的人，才可能用AI做出好内容。多数风口浪尖的互联网内容创作者都陷在“爆款”魔咒里，速火速朽。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8rHWDFHNDki","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["LU2097828714.EUR","SG9999001051.SGD","AIYY","BK1104","BK1575","BK4577","BK4563","SG9999001093.SGD","BK4551","LU2097828557.USD","BK4585","BK4531","BK4543","09626","LU2097828474.EUR","LU2097828631.EUR","BK4510","BK4503","LU2097828805.USD","SG9999003461.SGD","BK4554","SG9999001069.SGD","BK4023","BK4505","BK1618","BK4548","BK4566","BK4513","BK1608","BK1587","BK1095","BK4085","BK4077","BILI","BK4528","BK4504","IE0034224299.USD","BK4587","SG9999006597.SGD","BK4509","BK4526","BK1588","BK1615","BK4588"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617635724","title":"觀點直擊 | 首次錄得全年盈利後 嗶哩嗶哩選擇加碼AI","url":"https://stock-news.laohu8.com/highlight/detail?id=2617635724","media":"观点新媒体","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617635724?lang=zh_tw&edition=fundamental","pubTime":"2026-03-06 21:44","pubTimestamp":1772804648,"startTime":"0","endTime":"0","summary":"观点网“2025年对哔哩哔哩而言是具有里程碑意义的一年。”哔哩哔哩董事长兼首席执行官陈睿表示。3月5日晚间，哔哩哔哩披露2025年第四季度及财政年度业绩报告，并召开业绩电话会。其中，AI相关广告全年投放同比增长超过150%。CFO樊欣则表示，哔哩哔哩将在2026年适度增加在人工智能领域的投入，并将部分新增利润再投资于与核心业务高度契合的AI应用中。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306214653a4544094&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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21:11","pubTimestamp":1772802692,"startTime":"0","endTime":"0","summary":"3月5日晚间，公布了截至2025年12月31日的四季报及年报。数据显示，2025年，B站全年营收为303.5亿元，同比增长13%；净利润为11.9亿元，实现扭亏（上年同期净亏损13.6亿元）。哔哩哔哩（下称“B站”）董事长兼CEO陈睿在财报中表示，“2025年是具有里程碑意义的一年，在商业化方面，B站首次实现了全年美国公认会计准则下的盈利。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202603063664757246.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202603063664757246.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"2","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK1615","BK1608","BK4503","BK4504","LU2097828557.USD","BK4588","SG9999001051.SGD","BK4505","SG9999003461.SGD","BK4509","BK1104","BK1618","BK1575","BK4510","BK4548","SG9999001093.SGD","BK1095","BK4531","BK4526","BK4577","BK4085","BK1587","BK4513","SG9999006597.SGD","BK4563","BILI","BK4585","SG9999001069.SGD","LU2097828631.EUR","BK4077","09626","BK4554","LU2097828805.USD","IE0034224299.USD","BK4566","BK1588","LU2097828474.EUR","LU2097828714.EUR"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617801066","title":"B站全年盈利了，但叔叔的新課題才剛開始","url":"https://stock-news.laohu8.com/highlight/detail?id=2617801066","media":"观网财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617801066?lang=zh_tw&edition=fundamental","pubTime":"2026-03-06 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19:32","pubTimestamp":1772796768,"startTime":"0","endTime":"0","summary":"哔哩哔哩交出了一份堪称“里程碑式”的答卷：在经历了多年的亏损探索后，B站不仅实现了单季度盈利的爆发式增长，更历史性地完成了全年扭亏为盈。然而，资本市场的反应却显得颇为冷静，在季绩发布后，其股价下挫4.46%，收报201.20港元，市值834.45亿港元。管理层表示，广告业务的持续高增，离不开B站独特的用户价值与内容生态。但股价的逆势调整，或也折射出市场对其存量竞争压力、业务增长持续性、长期盈利韧性的担忧。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306193606a6aad26f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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19:06","pubTimestamp":1772795195,"startTime":"0","endTime":"0","summary":"据财报，B站第四季度净利润同比提升478%；全年调整后净利润25.9亿，实现全年盈利。情感共同体长期以来，B站最常被外界提及的标签是“年轻人的社区”。2025年，B站用户的平均年龄为26岁。在内容形态创新上，B站去年率先推出“视频播客”品类。吸引了1.2亿月活用户的AI内容，播放时长在四季度迅速增长53%，凭借丰富性和专业度成为B站新的特色内容。对优质内容的推崇和坚持，是B站一以贯之的理念。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306192813a453eb5c&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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「閃購大戰」帶來增量","url":"https://stock-news.laohu8.com/highlight/detail?id=2617684049","media":"中国经营报","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617684049?lang=zh_tw&edition=fundamental","pubTime":"2026-03-06 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