美联航高管断言:高端化将席卷整个旅游业

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美联航首席财务官迈克·莱斯基宁于1352 ET时段发声,直言高端化已成为全旅游行业的头号战略重心。在摩根士丹利主办的研讨会上,莱斯基宁指出,从酒店、邮轮到专车服务,各大玩家竞相追逐这股发端于航空公司的高端化浪潮——后者正是通过扩充头等舱及商务舱座位配置来引领此趋势。他解释,高端产品不仅为运营方带来更为丰厚的利润空间,更精准契合了消费者对独特体验日益高涨的渴求。莱斯基宁坚信,当下旅客已将“体验”置于“物质”之上,为此他们心甘情愿掏出更多钱包。

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