异动解读 | Pinterest盘前暴跌近19%,因一季度营收指引疲软且面临激烈竞争与关税冲击

异动解读
Feb 13

Pinterest(PINS)今日盘前股价大跌18.93%,引发了市场的广泛关注。

消息面上,该公司发布了低于华尔街预期的第一季度营收指引,预计营收在9.51亿美元至9.71亿美元之间,而分析师平均预期为9.801亿美元。这反映出公司在数字广告市场上面临严峻挑战,包括受关税影响的零售商大幅削减广告预算,以及来自TikTok、Instagram等财力雄厚竞争对手的巨大压力。

此外,公司上个月宣布裁员约15%并将资源转向人工智能,但这一举措被部分投资者视为“防御性大于战略性”,未能有效提振市场信心。尽管公司第四季度营收增长14%至13.2亿美元基本符合预期,且月活跃用户数持续增长,但疲软的前景指引仍是股价承压的主要原因。

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