爱奇艺今日盘中大涨5%，引起了市场的广泛关注。
消息面上，爱奇艺创始人、CEO龚宇在北京国际电影节产业论坛上表示，未来1-3年内，AI技术将大规模应用于影视制作，线上影视成本有望大幅降低至三分之一、五分之一甚至十分之一以下，院线电影成本也将在3-5年内明显降低。成本降低将吸引更多创作者和投资者，扩大市场规模，形成正向循环。此外，爱奇艺深度参与的头部院线电影《飞驰人生3》票房已突破43.99亿元，跻身中国影史票房前十，其虚拟制作技术方案在效率、成本和效果上实现突破，展示了公司在“AI+虚拟制作”领域的领先实力。
龚宇还指出，当前影视行业制作成本过高，大部分项目面临亏损，而AI的介入有望推动平台向“去中心化”转型，爱奇艺正积极寻求AI生成的高品质影视作品和复合型人才。这些积极因素共同增强了市场对爱奇艺未来盈利能力和增长潜力的信心，从而推动了股价的上涨。
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