Shopify作为领先的电子商务平台，在助力商家实现智能代理商务方面持续取得进展。据瑞穗证券在一份报告中指出，Shopify宣布自本周起，数百万商家可通过智能代理店面向ChatGPT用户销售商品。
该系统由Shopify商品目录提供发现支持，用户可通过移动设备上的应用内浏览器或桌面端的新浏览器标签页，在商家店面完成购买，除标准处理费率外无需支付额外交易费用。该机制使商家能够保留客户关系与数据的所有权，并在其管理后台获得ChatGPT的引流归因。
瑞穗证券强调："我们持续认为，智能代理商务有能力显著改变电子商务渗透率的增长曲线，而Shopify作为关键推动者，是商家将其视为业务未来保障平台的又一催化剂。"
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