异动解读 | 利润率预警叠加北美运营谨慎,拉夫劳伦盘中大跌9.44%

异动解读
Feb 05

拉夫劳伦(RL)今日盘中股价大跌9.44%,引发了市场的广泛关注。

消息面上,公司此前发布的第三季度业绩虽超预期,但警告第四季度利润率将因关税压力和营销支出增加而下降80至120个基点。此外,公司首席财务官在电话会议中表示,受批发渠道整合及零售伙伴Saks发展影响,对北美运营环境仍持谨慎态度,这加剧了投资者的担忧情绪。

公司第三季度营收同比增长12%至24.1亿美元,超出市场预期,但品牌建设工作使运营成本同比增加了12%。尽管公司上调了2026财年的收入增长预期,但市场焦点仍集中在短期利润率压力和运营环境的不确定性上。

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