异动解读 | 阅文集团布局漫剧新赛道，股价盘中大涨5.03%

异动解读

Oct 30

港股市场今日传来喜讯，阅文集团（00772.HK）股价盘中大涨5.03%，引发投资者广泛关注。截至盘中，该股报价42.34港元，成交额达1.92亿港元。

此次股价上涨或与阅文集团近期在漫剧领域的战略布局密切相关。据悉，阅文集团CEO兼总裁侯晓楠在近期的创作大会上宣布，公司将全面进军漫剧新赛道。阅文集团推出了四大举措来布局漫剧生态：开放10万部精品IP、设立亿元创作基金、推出AIGC工具"漫剧助手"以提升改编效率，并构建全产业链扶持体系。值得注意的是，阅文已有30部漫剧作品播放量突破千万，其中《大明贤婿》和《刷爆无敌模拟系统》等作品播放量更是突破了亿级。

多家券商对阅文集团的发展前景持乐观态度。中泰证券认为，漫剧产业链已形成完整的"IP储备—改编制作—商业化运营"链条，其盈利模式类似短剧，全域经营投流ROI可达1.8倍，商业前景明朗。光大证券则指出，阅文是稀缺的IP全产业链头部公司，在线阅读业务稳定，持续孵化新IP，加之短剧、IP衍生品等新业务表现亮眼，未来随着AI漫剧业务的加码，阅文自有侧利润有望持续改善。此外，国元国际表示，随着中国"十五五"规划的出台，科技创新、人工智能等战略性新兴产业有望获得更大力度的政策支持，这将为包括阅文集团在内的科技企业提供良好的发展环境。

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