Shopify正通过其Shop应用进一步深入消费者定制化领域，该市场旨在将购物者引入一个更具个性化、更被动的购买循环。公司总裁哈利·芬克尔斯坦在分析师电话会议上表示，这款应用将使用户能够浏览商家、追踪订单并从Shopify支持的商店购买商品，并将其定位为一种推动更多根据个人兴趣定制的“精选上新”和“独家优惠”的方式。该公司希望随时随地满足消费者需求，无论他们是主动购物，还是如芬克尔斯坦所说，正在“随意浏览”。
Shopify正通过其Shop应用进一步深入消费者定制化领域，该市场旨在将购物者引入一个更具个性化、更被动的购买循环。公司总裁哈利·芬克尔斯坦在分析师电话会议上表示，这款应用将使用户能够浏览商家、追踪订单并从Shopify支持的商店购买商品，并将其定位为一种推动更多根据个人兴趣定制的“精选上新”和“独家优惠”的方式。该公司希望随时随地满足消费者需求，无论他们是主动购物，还是如芬克尔斯坦所说，正在“随意浏览”。
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