异动解读 | 霸王茶姬盘中大涨5.05%,公司起诉造谣者提振市场信心

异动解读
Jan 16

霸王茶姬(CHA)今日盘中大涨5.05%,引发市场关注。

消息面上,霸王茶姬及其创始人近期针对网络谣言采取法律行动,起诉网友赵某网络侵权责任纠纷一案已由北京互联网法院受理,定于3月3日开庭审理。公司回应称,此举旨在反击此前涉及创始人婚姻和创业经历的谣言,维护品牌声誉。

霸王茶姬创始人张俊杰此前公开辟谣,否认网络流传的"借助茶叶富商女儿资源创业"等不实信息,并表示已通过法律手段维权。市场分析认为,公司积极维护自身形象的行为增强了投资者信心,推动股价上涨。

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