XTEP INT'L announced its 2025 annual results, revealing a 4.2% year-on-year increase in revenue from continuing operations to RMB 14.151 billion. Profit attributable to ordinary equity holders grew by 10.8% to a record high of RMB 1.372 billion. Basic earnings per share stood at 51.35 cents. The board has recommended a final dividend of 9.5 HK cents per share, bringing the full-year dividend payout ratio to 50.4%.
The revenue growth was primarily driven by a 1.5% increase in the mass sports segment, which reached RMB 12.5 billion. This improvement was mainly due to strong performance in online channels, which accounted for over one-third of the segment's revenue. In terms of product mix, growth was supported by increased apparel sales and higher average selling prices for footwear. Conversely, the average selling price for apparel in online channels decreased, reflecting targeted price adjustments made in response to growing consumer price sensitivity.
The professional sports segment demonstrated significant growth, surging 30.8% to RMB 1.636 billion. This notable expansion was attributed to double-digit same-store sales growth, increased apparel sales, and continued momentum in online channels, highlighting robust retail performance.
In 2025, e-commerce continued to serve as a major growth driver, contributing over one-third of the revenue for the XTEP main brand. Live streaming platforms such as Douyin and Weixin Video Channels successfully attracted and engaged a new generation of consumers seeking interactive and immersive experiences, emerging as exceptional retail channels for the group with approximately 40% revenue growth.
Leveraging its leading position in China's running sector, XTEP is accelerating its global strategy. The company is injecting new growth momentum into its overseas business through the opening of new stores in Southeast Asia and the deepening of its cross-border e-commerce operations. A key milestone was reached in September when XTEP opened its first overseas running club at Singapore's KallangWave Mall. This initiative not only established a strategic model but also created a community hub to attract international runners, thereby supporting broader regional expansion. This move proved highly effective, with the company's overseas running club membership surpassing 7,000 in 2025, a 34-fold increase.
Furthermore, XTEP strengthened its retail footprint by entering into a significant partnership with Malaysia's Bonia, opening a 300-square-meter running flagship store in Kuala Lumpur's prominent MidValley Megamall. The company's cross-border e-commerce business also achieved remarkable progress, recording rapid growth exceeding 220%. Performance was particularly strong on major Southeast Asian platforms such as Shopee, TikTok, and Lazada.
As of December 31, 2025, the group operated a total of 6,357 adult XTEP stores and 1,488 XTEP kids stores in Mainland China and overseas. The Saucony brand had 175 stores in Mainland China.