Xponential Fitness与DM Active Wellness签署主特许经营协议 宣布Club Pilates进军菲律宾市场

美股速递
Apr 17

全球知名精品健身品牌特许经营商Xponential Fitness, Inc.宣布,旗下品牌Club Pilates已与DM Active Wellness Inc.达成主特许经营协议,正式启动在菲律宾市场的战略扩张计划。

根据协议条款,DM Active Wellness Inc.将作为Club Pilates在菲律宾的独家主特许经营商,负责在该国全境开发并运营普拉提工作室网络。这一合作标志着Club Pilates首次进入东南亚健身市场,彰显了品牌全球化布局的加速推进。

此次合作将结合Xponential Fitness成熟的品牌运营体系与DM Active Wellness对本地市场的深刻洞察,为菲律宾消费者带来国际标准的普拉提健身体验。双方计划在未来数年内逐步开设多家工作室,以满足当地日益增长的高品质健身需求。

该协议的签署不仅拓展了Club Pilates的全球版图,也为Xponential Fitness的多元化品牌组合注入了新的增长动力。随着东南亚健身市场的持续升温,此次战略布局有望为双方创造长期价值。

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