沪上阿姨逆势涨超8%!公司成功达成万店目标,4个月净增超1300间新店

老虎资讯综合
Nov 14

11月14日,沪上阿姨逆势涨超8%,本周已累涨近50%!公司成功达成万店目标,4个月净增超1300间新店。

沪上阿姨近日发布公告,拟采纳为期十年的H股激励计划,计划上限为公司总股本的5%,旨在通过限制性股票激励核心人才。此外,根据极海品牌监测数据显示,截至目前,“沪上阿姨”品牌全国门店数量已达10739家,而与6月底9436间店比较,即在4个月间净增1303间新店。

值得注意的是,沪上阿姨于去年3月起推广子品牌“茶瀑布”,在不到两年时间,签约门店数便超过1000家。“茶瀑布”以Z世代和学生群体为核心客群,主攻10元人民币以下价格带,与主品牌形成定位差异。“茶瀑布”近期与歌手毛不易达成代言合作,推出“6.9元”系列联名产品,相关话题在社交平台阅读量破亿。

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