From "Super Engineering" to "Tourism Sensation": How Infrastructure Becomes New Holiday Destination

Deep News
Oct 02

During the National Day and Mid-Autumn Festival holiday period, the "Cloud Service Area" at Guizhou's Huajiang Canyon Bridge was packed with visitors from across the country, all coming to experience this super engineering project that holds multiple world records. Data shows that visitor slots for the first two days of the holiday (October 1-2) were completely booked, demonstrating its tremendous popularity.

Meanwhile, the Jiumian Expressway, known as the "Cloud Sky Road," opened just before National Day. This highway not only cuts the travel distance from Chengdu to Jiuzhaigou in half but is also becoming a trending tourist destination in its own right. As commentators have noted, today's major infrastructure projects are quietly transforming into "top attractions" in the cultural tourism sector.

The trend of large-scale infrastructure "transforming" into tourism resources has been evident for some time. From the early Three Gorges Project to today's Hong Kong-Zhuhai-Macao Bridge, these modern infrastructure projects showcasing national engineering capabilities have long transcended their positioning as "single-function projects" to become iconic landmarks and tourism symbols for their regions.

From a technical perspective, modern large-scale infrastructure often represents cutting-edge engineering levels, with their "breakthrough nature" serving as a powerful attraction. Take the Hong Kong-Zhuhai-Macao Bridge, for example - as the world's longest sea-crossing bridge, its engineering parameters including ultra-long spans, super-high wind and earthquake resistance standards, and complex marine environment adaptability constitute compelling reasons for tourists to visit.

From a cultural dimension, excellent engineering projects are never "isolated constructions" and often incorporate local cultural elements to varying degrees. The Pingtang Grand Bridge in Guizhou, for instance, uses blue coloring inspired by the classic color schemes of local ethnic minority traditional clothing, giving the cold bridge structure a "cultural warmth" within its natural environment.

Furthermore, many large infrastructure projects today break free from the "pure transportation function" framework from their initial design phase. The Huajiang Canyon Bridge, for example, specifically includes a 200-meter-high observation elevator, cloud-top café, bungee jumping facilities, and other amenities, creating multiple new consumption scenarios around the bridge and ultimately forming an entirely new trending destination that integrates "bridge and tourism."

As tourism consumption upgrades, visitors increasingly seek "rare and personalized" experiences, characteristics that large-scale infrastructure precisely possesses. Infrastructure becoming "tourism sensations" represents not just functional integration, but a shift from "engineering thinking" to "user thinking." When a bridge or road simultaneously offers "impressive technical prowess and aesthetically pleasing design," these super engineering projects evolve from "service facilities" to "tourist attractions," potentially becoming regional "new landmarks" that inject continuous vitality into the cultural tourism market.

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