蔚来-SW（09866.HK）今日盘中大跌7.16%，引发市场广泛关注。这一跌势可能与公司近期的一系列负面消息有关，包括销量不及预期、管理层变动以及公关危机等。
据报道，蔚来旗下乐道汽车的首款车型L60自去年9月上市以来，累计交付35542辆新车，远低于原定目标。今年3月份销量仅为4820辆，距离原总裁艾铁成设定的"3月份达到2万辆"目标相去甚远。销量不佳导致艾铁成离职，由原能源业务负责人沈斐接任总裁一职。
此外，蔚来近期还陷入多起公关危机。今年1月，公司被传出强制销售员店内购车的负面消息，尽管官方澄清为员工购车福利，但仍对品牌口碑造成一定影响。更有甚者，在刚刚过去的清明节假期，乐道汽车发布的"清明换电随时走"广告语引发争议，进一步加剧了市场对公司的负面看法。这些事件可能导致投资者对蔚来的信心受挫，从而影响股价表现。
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