OptimizeRx Corporation与全球数据服务巨头Experian宣布达成战略合作，双方将共同研发隐私保护型身份解析解决方案，旨在提升医疗健康领域营销活动的精准度与合规性。
此次合作将整合OptimizeRx在医疗数字化沟通平台的技术优势与Experian在跨渠道身份识别领域的专业经验，通过加密数据处理技术实现患者群体的精准触达，同时严格遵循医疗隐私保护法规。
业内分析指出，这一创新合作有望解决医疗营销中长期存在的用户识别与隐私保护矛盾，为制药企业、医疗机构提供更安全高效的数字化营销工具。
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