异动解读 | Pinterest股价盘前大涨15.22%，AI广告工具推动业绩超预期

异动解读

May 09, 2025

Pinterest（PINS）今日盘前股价大涨15.22%，主要受益于公司发布的强劲财报及乐观前景。该社交媒体平台第一季度业绩表现亮眼，收入同比增长16%至8.55亿美元，超过分析师预期的8.466亿美元。更令投资者振奋的是，公司预计第二季度营收将达到9.6亿至9.8亿美元，中值高于华尔街分析师平均预期的9.663亿美元。

Pinterest的用户增长也超出预期，截至第一季度末，全球月活跃用户数增长10%，达到5.7亿人。公司首席执行官比尔·雷迪强调，Pinterest利用人工智能实现用户体验个性化的能力是其核心竞争优势。AI驱动的"Performance+"广告工具帮助广告主创建个性化广告活动，显著提升了平台的变现能力。此外，Pinterest在Z世代用户中的强劲增长也增强了其对广告商的吸引力。

尽管公司面临一些挑战，如部分亚洲电商零售商因美国终止最低限度贸易豁免而减少广告支出，但分析师们普遍认为Pinterest的多元化收入策略和强劲的用户增长势头有望继续推动公司业绩增长。奥本海默分析师杰森·赫尔夫斯坦指出，数字广告市场整体保持健康发展态势，这将有利于Pinterest的长期发展。

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