On February 8 US time, Dreame Technology seized a prime advertising slot during the NFL Super Bowl, the world's most influential sports and entertainment event, on the event's exclusive broadcaster NBC. The 30-second advertisement, valued at tens of millions of dollars, showcased the strength and image of a Chinese high-end smart technology brand to hundreds of millions of viewers across the United States, establishing Dreame as the first Chinese hard-tech brand to achieve a nationwide broadcast presence in the US, creating a global sensation.
The 30-second spot systematically presented Dreame's full-scenario intelligent ecosystem, encompassing smart mobility, smart kitchen appliances, smart personal care, smart major home appliances, and smart cleaning. Notably, Dreame's "Starlight Project" flagship concept car made a significant appearance on this top-tier international stage, capturing nationwide attention with its robust technological capabilities and fully demonstrating Dreame's brand strategy and commitment to deepening its global presence and connecting with high-end markets worldwide.
As a global high-end smart ecosystem brand, Dreame's prominent appearance during the Super Bowl marks a critical step in its global strategic expansion and powerfully demonstrates the brand's determination to aggressively broaden its reach in the high-end US market.
Since its founding in 2017, Dreame Technology has targeted the global market from the outset, entering countries across Europe, America, Japan, and South Korea through a high-end strategy. Currently, Dreame operates in over 120 countries and regions worldwide, with more than 6,500 physical retail stores globally, providing full-scenario smart lifestyle solutions for over 42 million households. The company has achieved a compound annual growth rate of 100% for six consecutive years. By 2025, overseas revenue accounted for nearly 80% of Dreame's total revenue.
In the North American market specifically, Dreame reported a revenue growth of 189% in 2025, with revenue from robotic vacuums increasing by 150% and revenue from floor washers surging by 235%. The brand has also opened flagship stores in landmark locations such as Silicon Valley and Los Angeles, establishing itself as one of the few high-end smart ecosystem brands capable of commanding a brand premium in Western markets, significantly altering a market landscape traditionally dominated by European and American brands.
The rapid development of Dreame's global business is supported by five core capabilities it has built: first, continuous innovation in core technologies, gradually creating a compounding technology effect; second, maintaining forward-looking R&D capabilities through deep user insights; third, building a world-class supply chain through self-operated factories and third-party collaborations; fourth, integrating online and offline channels to establish a global sales network; and fifth, possessing strong brand-building capabilities. These five synergistic capabilities form the core competitiveness that has enabled Dreame to achieve a leading position and significant advantage in the global market.
By the end of 2025, Dreame's robotic vacuums held the top market share in 30 countries worldwide, with a share exceeding 40% in 11 of those countries. Its floor washer products led the market in nearly 20 countries globally, achieving a market share of over 70% in some nations.
Building on its powerful global expansion framework, Dreame's multi-million-dollar Super Bowl campaign aims to further solidify its top-tier global status and pave a premier pathway to the international high-end market for its strategically significant new venture: the smart automotive business.
In the 30-second Super Bowl advertisement, crafted by a top-tier production team, Dreame's "Starlight Project" flagship concept car, developed over several years, made a high-profile debut. The vehicle has achieved breakthrough progress in core areas including chassis, battery, AI interaction, and smart cockpit. Its innovative core functions, such as "lateral parking, crab-walking mode, fine in-place adjustments, and zero-radius turning," have been praised by international media as "reshaping the imagination of global electric mobility."
This coupe model, which had its global debut at CES in January 2026, has continued to receive international acclaim since its unveiling. The "Starlight Project" has targeted the global high-end market from its inception, insisting on building brand premium through technological strength and competing internationally with cutting-edge product experiences, showcasing Dreame's ambition and capability in the smart mobility sector.
As the wave of intelligent technology deepens, true competition has shifted from product performance to ecosystem development. Dreame's forward-looking strategy has enabled it to pioneer the establishment of a foundational technology system centered on high-speed digital motors, intelligent algorithms, motion control, fluid dynamics, and bionic robotic arms. By the end of 2025, Dreame had filed over 10,000 patent applications globally, with more than 3,000 patents granted. These technological assets serve as the core driver for the iterative innovation and expansion of Dreame's product matrix.
Today, Dreame's product portfolio spans multiple domains, including high-end smart cars, smart kitchen appliances, smart personal care, smart home appliances, and smart cleaning, building a comprehensive ecosystem and steadily advancing towards becoming a diversified, multi-dimensional global high-end intelligent technology company.
From CES to the Super Bowl, Dreame has not only successfully established a firm foothold in global markets through its systematic, full-scenario ecosystem strength but has also set a new industry paradigm of "applying cutting-edge technology for the widespread benefit of daily life." The global smart ecosystem wave led by Dreame is delivering unprecedented premium experiences to users worldwide and is poised to create a new landscape for Chinese technology brands in the global high-end market.
Note: Dreame has entered into a commercial agreement with NBC, the exclusive broadcaster of the Super Bowl.