Keep Inc (03650.HK) saw its shares jump more than 6% during trading, rising 6.23% to HK$5.46 at press time with turnover reaching HK$10.86 million. The fitness technology company made its debut at the Shanghai National Exhibition Center on July 11 as Bilibili World's (BW) strategic partner. Its "Keep Sports Valley" themed exhibition area became an instant sensation, featuring limited-edition IP collaboration medals and exclusive gift bundles that ignited a "fitness + anime culture" frenzy. Notably, cosplayers portraying Detective Conan and Frieren drew massive crowds when showcasing their talents at Keep's booth. Unlike online medal challenges, attendees could register onsite to obtain any of nine limited gift bundles while appreciating the intricate craftsmanship of the medals. "Comic conventions demand physical endurance - fans routinely walk tens of thousands of steps pursuing their passions," explained a company representative, noting this perfectly aligns with Keep's athletic spirit. The exhibition's core value lies in creating a seamless marketing loop through vertical scenarios, enabling efficient conversion from targeted seeding to purchase.
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