佛罗斯特研究强调经济波动中2026年预算规划的审慎增长

华尔街洞察
15 Jul

佛罗斯特研究发布2026年预算规划指南,揭示企业在持续经济动荡中转向审慎增长。报告指出,关税冲突、贸易战、网络威胁及不确定性正重塑预算预期,促使领导者采用情景规划策略。建议企业准备应对潜在预算削减,同时把握意外投资机遇。关键原则包括保护提升客户价值的投资,消除低效支出,并通过低成本、持续实验维持竞争优势。投资重点应转向数据素养、员工AI准备项目以及客户洞察与数据管理。相反,云优先策略因新法规、地缘政治紧张和成本压力而需减少投入。佛罗斯特指南旨在赋能领导者,通过明智投资和动态适应,驾驭复杂挑战。

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