On March 27, at the 2025 performance briefing held by
One significant change this year involves the Group's more than 700 million internet registered users, previously spread across over a dozen company-specific apps. These users and their experiences were not integrated, and traffic was fragmented. This year, a major technology platform upgrade called the "Comprehensive Financial Nine-Nine Unity" initiative has consolidated all these separate apps into one major entry point and platform. This integration unifies group traffic, entry points, customer service experience, and backend data.
The business impact of the "Nine-Nine Unity" platform is already evident. For example, the cost of issuing credit cards within the Group's own app ecosystem is more than 50% lower compared to issuing cards on external public internet channels. These technological investments result in significant cost savings and continuous improvement in customer experience, while also positively driving business development and growth. This reflects the Group's approach and thinking regarding technology investment and AI. Guo Xiaotao confirmed that this direction will be maintained into 2026.