支付寶因廣告創意與用戶理解偏差暫停“AI 健康管家 AQ”廣告

Deep News
Oct 20

On October 20, news emerged that Ant Group, which launched the AI Health Manager AQ app in June, has now announced the suspension of its advertising on the Alipay homepage starting this week. The app claims to integrate Alipay's account system and medical service resources, creating a seamless process from "AI consultation" to "medical services," and has been promoted multiple times on the Alipay homepage.

According to Alipay's official public account, the suspension of the AI Health Manager AQ advertisements is due to "significant discrepancies between advertising creativity and user understanding." Alipay reported that a substantial number of users found the ads “unintelligible,” with some complaints indicating that “grandma wanted to hit someone after seeing it," which has affected Alipay's image. Therefore, Alipay decided to halt the advertisement in order to prioritize user experience.

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