As Beijing's public fund high-quality development series activities advance deeply, pension finance, as an important component of the financial "five major articles," is experiencing a golden period of development with policy dividends and industry innovation resonating together. With China's aging process accelerating, how to build a multi-layered pension security system through the professional strength of public funds has become a core issue for capital markets serving people's livelihood security. JD Kenrich actively responds to national strategies, adhering to the development philosophy of "policy as the guide, technology as wings, and ecosystem as foundation," forming distinctive practices in personal pension system implementation and investor education, contributing to high-quality development of pension finance.

**Policy Guidance: Building a Solid Foundation for High-Quality Development of Pension Finance**

The "Guiding Opinions on Financial Support for Chinese-Style Elderly Care Services and High-Quality Development of the Silver Economy" jointly issued by nine ministries clearly proposes the phased goal of "basically establishing a pension finance system" by 2028, incorporating pension finance into the overall national strategic development framework.

Under the favorable policy winds, the public fund industry is accelerating exploration of effective paths for pension finance. Although current pension FOF scale has fluctuated compared to peak values, industry development quality continues to improve. As of the end of Q1 2025, the personal pension fund directory has expanded to 288 funds, with multiple products distributed by JD Kenrich successfully selected, covering different risk levels and holding periods, forming a relatively complete product matrix. The "China Personal Pension Investment Insight Report (2025)" jointly released by the company and Manulife Fund systematically analyzed the characteristics of Chinese residents' pension investment needs, providing important reference for policy implementation and product innovation.

Facing the industry's development requirements of "emphasizing both scale and quality," JD Kenrich adheres to long-term principles, cooperates deeply with financial institutions, and has built a comprehensive product supply chain. Strictly following the principles of "risk-return matching and life cycle adaptation," targeting different risk tolerance levels of investors across age groups, the company has constructed a full-cycle product system covering youth accumulation period, middle-age value-added period, and elderly withdrawal period. The company particularly strengthened the "glide path" design of target-date funds, achieving steady value appreciation through dynamic adjustment of equity asset proportions. This practice is an active response to regulatory requirements to "enrich product terms and risk characteristics."

**Technology Empowerment: Creating an Intelligent Pension Finance Service Ecosystem**

In the digital economy era, technology has become the key engine for activating pension finance service efficiency. JD Kenrich leverages the group's technological advantages, deeply integrating artificial intelligence, big data, and other technologies into the entire pension finance service process, constructing a "technology-penetrating" service model that effectively addresses pain points such as insufficient inclusiveness and inadequate precision in traditional pension finance services.

The company's independently developed "JD Wealth Pension Glide Path Configuration Model (JD-RGP)" has become an exemplary work of technology-empowered pension finance. Based on benchmarking international mature experiences, the model fully considers the life stage characteristics and gender differences of Chinese residents, introducing dual adjustment mechanisms of macroeconomic factors and micromarket factors, providing dynamically optimized asset allocation solutions for different users. The model's five major characteristics of localization, robustness, and dynamic optimization enable strong adaptability in practice, meeting both the steady needs of risk-averse investors and providing value-added space for investors with higher risk tolerance.

In service delivery, the company has built a convenient and efficient personal pension service platform through the JD Finance App, supporting binding with multiple mainstream bank cards and enabling full-process online handling of account opening, contributions, investments, and inquiries. The platform's AI pension advisor can provide personalized product recommendations and investment advice based on multi-dimensional data including user age, income, and family structure. This "thousand people, thousand faces" service model has significantly improved user participation - since the nationwide rollout of personal pension business in December 2024, platform product sales and daily average account openings have both achieved multiple-fold growth, fully demonstrating the inclusive value of technology-driven pension finance services.

Addressing the special needs of elderly groups, the company balances "intelligence" and "age-friendliness" in service optimization. On one hand, it upgrades intelligent service terminals, simplifies operation processes, and develops voice interaction functions; on the other hand, it retains and improves necessary human services, providing one-on-one consultation guidance through professional teams. This "technology + humanity" service combination effectively reduces the threshold for elderly groups to use financial services, implementing regulatory requirements to "improve financial service levels for elderly groups."

**Ecosystem Co-construction: Building a Sustainable Development Pattern for Pension Finance**

High-quality development of pension finance requires a multi-party collaborative ecosystem. JD Kenrich actively leverages platform advantages to build a diversified cooperation network of "financial institutions + technology platforms + investment advisory services," promoting pension finance services to upgrade from single products to comprehensive solutions through resource integration and capability output.

In institutional cooperation, the company has established deep cooperative relationships with more than 10 banks, significantly improving service efficiency and user experience through system process optimization and business collaboration models. Simultaneously cooperating with multiple investment advisory institutions, the company has built a professional investment advisory service ecosystem capable of providing full-cycle companionship from product selection to long-term holding, from wealth accumulation to pension withdrawal. This open cooperation model not only expands service coverage but also improves service quality through professional division of labor, creating a win-win situation for all parties.

In product supply chain aspects, the company has built a comprehensive pension finance product supply chain, providing over 260 personal pension fund products and stable pension insurance products, covering various types including target-date and target-risk funds to meet diverse user needs. Particularly in personal pension fund Y-share layout, multiple products under the company have been selected for the directory, with some products showing outstanding performance in scale and number of holders among similar products, reflecting market recognition.

Investor education is an important component of pension finance ecosystem construction. The company innovatively adopts scenario-based investment education methods, helping investors establish long-term pension planning concepts through online courses, community lectures, case studies, and other forms. Investment education content focuses on core pension security needs, emphasizing professional knowledge such as compound interest effects, long-term investment, and asset allocation, guiding investors to build awareness of whole-life-cycle pension wealth planning. This entertaining educational model has effectively improved public understanding and participation enthusiasm for pension finance, cultivating healthy soil for long-term industry development.

**Conclusion: Moving Toward the Pension Finance 3.0 Era**

Standing at the new starting point of high-quality financial development, pension finance is transitioning from the "product supply 1.0 era" to the "ecosystem service 3.0 era." JD Kenrich will continue to use Beijing's public fund high-quality development series activities as an opportunity, deeply implementing the political nature and people-oriented character of financial work, continuing to exert efforts in three dimensions: first, deepening policy implementation capabilities, closely following personal pension system reform pace and continuously improving the product system; second, strengthening technology transformation capabilities, applying technological innovation more precisely to pension finance scenarios; third, enhancing ecosystem construction capabilities, collaborating with more institutions to jointly create a pension finance service ecosystem.

The essence of pension finance is care for the entire human life cycle. In serving the process of Chinese-style modernization, JD Kenrich will always remember the original intention of "finance for the people," protecting every pension expectation with professional investment capabilities, improving every service experience with technological innovation, making high-quality pension finance services benefit more families, contributing public fund strength to building a pension finance system with Chinese characteristics and achieving common prosperity, truly allowing every life cycle to feel the warmth and strength of finance.