在CAGNY 2026年度会议上，百事可乐首席执行官强调，当前消费者对健康饮食的需求正推动食品饮料行业向更清洁的标签转型。其指出，减少糖分与钠含量、剔除人工添加剂及色素，并通过科学分量控制满足个性化营养需求，已成为市场主流趋势。
这一战略方向凸显出百事可乐正积极应对全球健康消费浪潮，通过产品配方革新与包装设计优化，重塑品牌价值。随着消费者对成分透明度的要求日益提升，企业需在口感与健康属性间寻求平衡，方能赢得未来市场。
在CAGNY 2026年度会议上，百事可乐首席执行官强调，当前消费者对健康饮食的需求正推动食品饮料行业向更清洁的标签转型。其指出，减少糖分与钠含量、剔除人工添加剂及色素，并通过科学分量控制满足个性化营养需求，已成为市场主流趋势。
这一战略方向凸显出百事可乐正积极应对全球健康消费浪潮，通过产品配方革新与包装设计优化，重塑品牌价值。随着消费者对成分透明度的要求日益提升，企业需在口感与健康属性间寻求平衡，方能赢得未来市场。
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