As year-end corporate events ramp up, companies are showcasing their financial strength through extravagant rewards. Recent reports highlight Henan Mine Crane Co., Ltd., where CEO Cui Peijun, dubbed "the most generous boss online," distributed over 60 million yuan in cash bonuses at the company’s annual gathering. Combined with online distributions, the total year-end bonuses exceeded 180 million yuan.

In just a few days, companies have rolled out impressive incentives—from 36-gram gold sheets and 5-gram pure gold bracelets for every employee to Insta360’s stunning rewards of real estate and sports cars—placing substantial monetary value at the forefront of their celebrations.

A review of ten prominent companies’ year-end event rewards reveals several key trends: - Insta360 offered the highest total prize value, including properties and luxury car models, earning the title of "top rewards provider." Although Henan Mine Crane’s total payout surpassed 1.8 billion yuan, these were categorized as year-end bonuses rather than event prizes. - In terms of gold gifts, Moonton Technology led in per-capita distribution, providing each employee with a 5-gram pure gold bracelet. - For broad-based rewards, Kuro Games extended its "consolation prizes" to outsourced staff and interns, offering a choice of eight different gifts.

Notably, this year’s social media displays of wealth have been dominated by small and medium-sized enterprises in the internet and gaming sectors, a shift from previous years. Experts caution that while rewarding key contributors is understandable, companies should avoid turning annual events into platforms for ostentation. "True industry giants tend to keep a low profile," one analyst noted.

Insta360 made headlines with what has been called its "most lavish annual event ever," held in Shenzhen. Prizes included five three-bedroom apartments in the Greater Bay Area and five luxury vehicles—Porsche, BMW, and Tesla models—with winners able to choose their preferred style. Additional on-site gifts included custom 36-gram gold sheets and iPhone 17 Pro devices, with an 80% winning rate.

An internal source confirmed the prize list, noting that all five property winners were employees born in the 1990s, none of whom held senior management positions. The top prize, a 36-gram gold sheet, was won by a new hire who had been with the company for just ten days.

Founder Liu Jingkang announced that 2025 marked Insta360’s highest annual revenue to date, with the fourth quarter setting a new record. He also highlighted that R&D investment in 2025 exceeded the total of the previous three years combined. On social media, Liu emphasized that while high-level talent is often driven by achievement and shared values, direct material incentives remain crucial.

G-Bits Network Technology attracted attention with "mountains of iPhones" and a property award worth tens of millions. Photos shared by employees showed stacks of iPhone 17 Pro Max (1TB) devices, which were gifted to all regular, full-time staff present at the event.

The success of the game "Staff Sword Legend" fueled G-Bits’ financial rebound, leading to custom 20-gram gold coins for the entire project team and a Xiamen property worth over ten million yuan for the game’s producer. The company projected net profits of 1.69–1.86 billion yuan for the previous year, a 79%–97% increase, driven by new titles including domestic and overseas versions of "Staff Sword Legend" and "Ask Sword Longevity."

Lilith Games, one of Shanghai’s top gaming studios, offered over 1,100 prizes. The top reward was a custom 30-gram gold bar commemorating the company’s 12th anniversary, followed by an NVIDIA GeForce RTX 5090 graphics card, iPhone 17 Pro Max, and iPhone 17 Pro. To ensure inclusivity, Lilith provided consolation prizes—including AirPods Pro 3, LAMER miracle night cream, and Dyson cordless vacuum cleaners—for employees to choose from. Interns received AirPods 4.

At MEITU’s 2026 annual meeting, chairman Wu Xinhong granted each employee 1,357 company shares—marking the third such equity distribution since the company’s 2016 IPO. In a departure from the gold-focused top prizes common elsewhere, MEITU’s grand prize combined one day of paid leave with a 10,000-yuan global travel fund. Wu expressed that the company encourages not only hard work but also the ability to explore the world and maintain a balanced life. Other prizes included Canon R100 cameras, DJI Osmo Nano stabilizers, and Dyson V12 vacuums.

Dreame Technology stood out by transforming its annual event into a star-studded concert featuring performers like Zhang Xin Zhe, Xiao Jing Teng, Mao Bu Yi, and Kelly Chen. Beyond the entertainment, founder Yu Hao announced an extra 1-gram gold gift for every employee, in addition to regular year-end bonuses, and an Antarctic trip for ten top performers. Many employees shared online that they received personalized gold pieces along with winter coats, holiday goods, and other gifts.

Moonton Technology distributed 5-gram gold bracelets to all staff, alongside prizes including MacBook Pro, iPad Mini, Alienware computers, and iPhone 17 devices. The company also awarded 40 global travel funds, with a 55% winning rate. This generosity came amid reports that ByteDance was in talks to sell Moonton to Saudi Arabia’s Savvy Games Group.

Tour Game, a developer of board and casual mobile games, awarded a Tesla Model Y as its special surprise prize. The event featured five prize tiers, with top rewards including an Apple ecosystem bundle, a Dubai trip for two, and a MicroStar 5090 graphics card. Apple products and 10-gram gold bars were also among the 640 total prizes. Those who did not win received options like Shokz bone conduction headphones, Xiaomi instant water heaters, or Lefant hair dryers.

Paper Games, known for titles such as "Miracle Nikki" and "Mr. Love: Queen’s Choice," offered female-oriented luxury items including CHANEL backpacks, LV handbags, scarves, TASAKI necklaces, Disney annual passes, and electronics. However, unlike several peers, the company did not provide a consolation prize, meaning some employees may have left empty-handed.

Kuro Games, a 2D game developer, offered more modest rewards, such as an Apple iMac as the top prize and iPhone 17 Pro, Lamer skincare sets, and 10-gram Chow Tai Fook gold bars as first prizes. Its "consolation prize" tier included eight options available even to outsourced staff and interns.

FunPlus, which focuses on game exports and is headquartered in Switzerland, matched domestic rivals in generosity. Its top prize tier included four options: 20,000 yuan in cash, JD.com shopping cards, Apple laptops, and Sony TVs. Second and third-tier prizes each featured six items, and all employees received either a 1,000-yuan red envelope or a JD card.

According to industry analyst Zhang Shule, "With gold prices rising, 'luxury gold' has become a standard for major firms. Well-funded game companies have never been shy about rewarding key contributors. Annual events present branding opportunities, but these can devolve into displays of wealth and internal competition. That’s why truly large players stay low-key, avoiding envy and rumors like 'game tax' allegations." He added that companies publicizing their events—such as Dreame—often seek external validation, especially when financial performance is less robust.