关税对小型玩具制造商的影响显著 — 市场观察

投资观察
Nov 14, 2025

1404 ET - 关税不确定性促使玩具制造商在今年对创新采取更为谨慎的态度,他们更倾向于推出与经过验证的经典品牌相关的产品,而非冒险尝试新产品线。玩具协会首席执行官Greg Ahearn在接受《华尔街日报》采访时表示。这一趋势可能使大型公司如美国美泰公司和孩之宝受益,因为他们拥有包括芭比、热轮、变形金刚和橡皮泥等经典品牌。同时,Davidson的分析师在一份研究报告中指出,美国美泰公司和孩之宝还享有卓越的供应链灵活性。分析师表示:“小型制造商在玩具清单上的市场份额普遍被削弱,”他们提到了一项关于节日玩具清单的最新调查,“由于关税,采购面临挑战。” (connor.hart@wsj.com)

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