CBS与移动游戏巨头Zynga宣布达成战略合作，将经典真人秀节目《生存者》第50季的精彩内容融入《Words With Friends》《Zynga Poker》《Two Dots》等多款热门游戏中。此次跨界联动通过创新玩法让全球粉丝在虚拟世界中亲身体验荒岛求生的刺激挑战，标志着娱乐IP与游戏生态的深度融合。
玩家可在字谜游戏《Words With Friends》中解锁专属《生存者》主题词汇包，在《Zynga Poker》的虚拟牌局里使用定制化角色道具，更能在益智游戏《Two Dots》的关卡设计中感受节目标志性的部落竞赛元素。合作还涵盖Zynga旗下其他游戏平台，通过限时活动、角色皮肤和任务系统还原节目中的经典场景与策略对抗。
此次合作正值《生存者》开播25周年暨第50季制作筹备阶段，双方将利用Zynga超过1.8亿的月活跃用户基础，为这档长青综艺注入数字化互动新动能。分析师指出，此类跨界合作不仅能延长IP生命周期，更为传统媒体探索元宇宙场景提供了商业化范本。
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