Criteo SA (CRTO) shares surged 7.50% in pre-market trading on Wednesday, following the release of the company's financial outlook for 2025. The advertising technology firm's projections, based on a consensus from 13 analysts, paint a picture of steady growth and profitability, particularly in its Retail Media segment.

The company's overall outlook for 2025 shows a 2% growth in Contribution ex-TAC at constant currency, reaching $1,154.1 million. While the Performance Media segment is expected to grow modestly at 2% year-over-year, the Retail Media sector stands out with projected growth rates of 11% for both Q2 and Q3 2025. This robust performance in Retail Media, with an annual forecast of $267.6 million and 5% growth, seems to be a key driver behind investor optimism.

Adding to the positive sentiment, Criteo's profitability metrics look strong. The company forecasts an Adjusted EBITDA of $384.3 million for 2025, with the Adjusted EBITDA Margin projected to reach 33.3% for the full year. These figures suggest that Criteo is successfully balancing growth with profitability in a dynamic market landscape, which appears to be resonating well with pre-market investors.