星巴克(SBUX)周二盘后股价大跌5.04%,主要原因是该公司公布的第二财季业绩未达市场预期,全球可比销售额降幅超出分析师预测。
根据公司财报,星巴克第二财季营收为88亿美元,低于市场预期的88.6亿美元。调整后每股收益为41美分,远低于分析师平均预期的49美分。全球同店销售额下降1%,而分析师此前预计仅下降0.26%。北美地区同店销售额下滑1%,也超过了预期的0.24%降幅。
星巴克首席执行官布莱恩·尼科尔(Brian Niccol)表示:"我们的财务业绩还没有完全反映出我们的进步,但我们的'重返星巴克'计划已经取得了真正的进展。我们正在快速测试和学习,我们看到了咖啡馆的变化。"尽管如此,公司仍面临着美国市场需求疲软的挑战,消费者对高价咖啡的需求持续低迷。值得注意的是,星巴克在中国市场的表现有所改善,大中华区销售额在连续四个季度下降后持平。
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