Planet Fitness管理层在与Jefferies分析师的交流中透露,该健身连锁品牌的客户群体正呈现年轻化趋势。首席执行官Colleen Keating指出,Z世代已成为公司会员数量增长最快的群体。
为吸引年轻消费者,Planet Fitness通过网红合作、推出青少年暑期免费健身通行证等举措持续发力。随着Z世代会员基数的扩大,Keating对下一代会员潜力持乐观态度:“紧随Z世代的Alpha世代甚至更具健身意识。”
截至发稿,Planet Fitness股价下跌2%至79.79美元。
Planet Fitness管理层在与Jefferies分析师的交流中透露,该健身连锁品牌的客户群体正呈现年轻化趋势。首席执行官Colleen Keating指出,Z世代已成为公司会员数量增长最快的群体。
为吸引年轻消费者,Planet Fitness通过网红合作、推出青少年暑期免费健身通行证等举措持续发力。随着Z世代会员基数的扩大,Keating对下一代会员潜力持乐观态度:“紧随Z世代的Alpha世代甚至更具健身意识。”
截至发稿,Planet Fitness股价下跌2%至79.79美元。
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