中国外卖价格战或冲击正餐餐厅业绩——市场快讯

华尔街洞察
Jul 15, 2025

杰富瑞分析师在最新研究报告中指出,中国外卖市场的激烈竞争可能对正餐餐厅的销售造成压力。其认为6月零售数据不及预期的主因在于餐饮消费疲软,这既受到禁酒令影响,也源于持续的外卖价格战。值得注意的是,在平台补贴政策推动下,领先的快餐品牌、茶饮店及咖啡连锁企业有望受益,而传统正餐餐厅则将持续承压。

(注:文中QSR对应企业为餐饮品牌国际)

(本文截稿时间:2025年7月15日09:26 GMT)

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