On December 26th, the Wanli project, located in the Cultural Tourism District of the city's sub-center, officially opened its doors. This morning, this highly anticipated new commercial landmark welcomed its first wave of customers since commencing formal operations. With a total construction area of approximately 500,000 square meters, Wanli comprises three main components: Wangfujing WellTown, Tingyun Town, and Norland Hotel, catering to diverse and comprehensive customer segments including families, young people, and sophisticated travelers. The project had undergone a full week of trial operations prior to the official opening. Even before the 10 AM opening time, crowds of customers had formed multiple layers deep, queuing at the entrance, eager to witness the grand opening firsthand.
At 10 o'clock sharp, customers flooded into the mall like a tide, with long queues quickly forming in front of many distinctive shops. Customers can directly access the outdoor Tingyun Town from the mall's third-floor passageway; the National Geographic Explore Center attracted families, with many parents bringing their children to explore the "Dinosaur Planet" exhibit. A long line formed in front of the JOYHUAN bakery, where customers shared in the opening celebration cake; several content creators visited the OUR CASTLE restaurant for a drink, recording short videos within the European-style decorated space. "Many of the shops here are so unique!" exclaimed one customer carrying several bags of bread and pastries, who planned to stay until evening to watch a非遗 (intangible cultural heritage) fish lantern parade performance in the town.
On opening day, Wangfujing WellTown, Norland Hotel, the Wanli branch of Quanjude, and the Wanli branch of Donglaishun, all under the Beijing Tourism Group, prepared various promotional experiences for consumers. Wangfujing WellTown's offline services continue to offer exclusive outlet brand discounts, while simultaneously launching additional promotions such as 100-yuan electronic vouchers returned for every 1000 yuan spent on retail brands, and lucky draws for purchases above a certain amount; its mini-program channel features diverse interactive activities like "hot products," "group buying," and "flash sales," alongside payment discounts offering up to 100 yuan off for every 1000 yuan spent, in collaboration with several banks.
Norland Hotel launched an 888-yuan luxury garden room package (including breakfast for two), and its all-day dining restaurant introduced a special New Year's Eve set menu. On New Year's Eve, an "Aqua Zumba + Glow Party" event will be held at the hotel's starry sky swimming pool during the evening. The Quanjude Wanli branch located on the fifth floor of Wangfujing WellTown and the Donglaishun Wanli branch on the sixth floor both launched opening sales promotions. Around noon, many customers arrived at the Donglaishun restaurant, situated in a prime cloud-top location on the sixth floor, to dine in the purple-themed interior. Some customers took photos in front of the "Donglaishun Tree" sculpture standing in the center of the restaurant before sitting down; this distinctive art installation is constructed from over 120 disassembled and stacked old hot pots.
It is understood that Wanli, in collaboration with the Tongzhou District Culture and Tourism Bureau and the She County Culture and Tourism Bureau, has launched a非遗 (intangible cultural heritage) fish lantern parade theme activity. Consumers can not only admire the lanterns but also participate in interactive fish lantern making sessions with inheritors of the craft. Concurrently, the Wanli Center for Contemporary Art, described as the first venue in China where art and commerce coexist, has also opened. Its inaugural exhibition, "The Best of the Spring," opened today, is free to the public, and will run until June 1st, 2026.